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Bharat's Marketing Management by Shilpa Ahuja
All Products :
Bharat Law House
Brand : Bharat Law House
- Rs. 236
Rs. 295- Rs. 236
- Unit price
- per
Product Information
xFormat |
Printed Books |
Faculty Name |
Shilpa Ahuja |
Course Material Language |
English |
Package Details |
1st Edition 2017, Paperback Book |
Item Code |
9789351395157 |
Study Material Format |
Printed Books |
Delivery |
Home Delivery within 7-10 days from the date of Payment Confirmation. |
Brand |
Bharat Law House |
No of Pages |
312 |
Description
xAbout MARKETING MANAGEMENT (University Edition)
Chapter 1 Introduction to Marketing Management
Chapter 2 Marketing Mix
Chapter 3 Marketing Environment
Chapter 4 Consumer Behaviour
Chapter 5 Market Segmentation
Chapter 6 Positioning
Chapter 7 Product
Chapter 8 Product and Product Development
Chapter 9 Price
Chapter 10 Distribution
Chapter 11 Logistics and Transportation
Chapter 12 Promotion and Integrated Marketing Communication
Chapter 13 Advertising and Public Relations
Chapter 14 Personal Selling and Sales Promotion
